A Self-Test: Assessing Your Own Marketing Effectiveness
This interactive opening session will help you answer the following
questions – How effective are your current marketing tactics? Are you spending
too much or not enough on marketing? Are your marketing efforts hitting the
St. Louis Cardinals Presentation
Marketing strategies are key to any company and it can often be trial
and error to find what works for your specific audience. Hear from Martin Coco,
Director of Ticket Sales & Marketing for the St. Louis Cardinals, as he
addresses how and why you should pick a specific audience, shares examples of
marketing experiments that have both worked and failed and talks about the most
successful marketing strategies he has seen utilized.
Member Panel: Best Practices for Sales, Marketing and Diversification
This is your chance to hear from your peers and fellow NTMA members!
Learn about how they sell, what sales and marketing strategies work really well
for them and what their most effective marketing techniques are.
How to Differentiate Against Your Competitors
Are you considering a new website or marketing technique that you hope
will make you stand out from your competitors? This session will help you
analyze how you should implement that new idea or tactic to get the most bang
for your buck.
The Decision to Waste Money on Marketing
Join Joe Sullivan, Thinker and Founder of Gorilla 76, for a discussion
covering questions such as - How much should you spend on marketing? Are your
marketing expenses being paid back?
Panel Discussion: Growth Behaviors of Top Shops
Top Shops is a benchmarking program that uses data from surveys
completed by machine shops of all sizes to identify optimal shop floor
practices as well as operational metrics that define world-class
competitiveness. This session will give you the opportunity to hear from some
of those Top Shops award winners on how they sell, their company best practices
and what sales and marketing strategies work for them.
Sales & Marketing Decisions to Make Based on Economic Updates
Michael Guckes, Chief Economist for Gardner Business Media, will
address the sales and marketing decisions you should make based on the current
economic situation and also how economic trends create actionable insight for
you and your company.
Methods of Using Sales Channels
This session will explore the various ways to get your products and
services to market through both direct and indirect channels.
Social Media and It’s Use – Types of MARCOM, What Works Today and
How to Craft Your Message
This session will focus on messaging and how to format your message so
that it gets the most attention from both your customers and competitors. Learn
about the different ways to spin your message and what key points you should
make in any marketing message.